Avatar and Authenticity

My wife and I were probably the last people in the United States to watch Avator when we got a chance to catch the film last night. I had read that the movie relied pretty heavily on metaphors of colonialism and that seemed all-too accurate to me. Building on this theme, what struck me was how the main character, Jake Sully, learned how to become one of the indigenous people. My father-in-law compared it Dances With Wolves and again I would heartily agree. It definitely seems odd to me that this film, which seems to offer a major critique of the European and American conquests of the "new world," would be so popular. When academics raise the very critiques developed in the film, we are generally castigated for our "weird" ideas.


The only spin that I would want to add to all this commentary is that Avatar has a pretty interesting representation of authenticity. In the field of hip-hop studies (one thing I write about), artists, critics, listeners, and scholars endlessly debate the authenticity of artists. In the film, Sully was able to shed his human skin and become like one of the "natives." So much so, that he manages to become their leader. I could not help to think of white folks like Eminem, Beastie Boys, Brother Ali or even socially conscious rappers like dead prez or Arrested Development. All these acts, even if they attain significant popularity, must engage the authenticity question. I do wonder how Avatar comments on this situation. It seems like a lot of Americans enjoyed watching Jake Sully gain entry into the indigenous society and become an "authentic" member of the community.

On the other hand, it seems like white audiences in hip-hop tend to prefer more "authentic" (i.e. gangsta) forms of rap. I wonder why the film found commerical success but that same kind of success eludes many middle-class and/or white rappers. Obviously, Eminem is the exception here but perhaps his own career might help explain the popularity of Avatar. Eminem and Jake Sully perhaps make whites feel that they could cross-over this seemingly impossible racial/species barriers and be on the "right" or "moral " side of history. Their ability to cross these boundaries suggest that we too might be exception who can escape the rigid nature of racial divides. Perhaps, it is that fantasy that helps catapault both Avatar and Eminem to their stratospheric commerical success.